AXA as a modern insurance company is adding digital cards as an integral part of AXA services to enable modern digital communication and to create a digital hub for all AXA insurance services.
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Digital cards are not considered as an extra product or optional service as YOUR PASS digital cards are the default part of all AXA offers and products.
The key sales benefits of digital cards
COMMUNICATION CHANNEL
Digital cards are a modern communication channel which secure that all your messages are delivered most efficiently - to your clients’ device screen. This channel has a multiple times higher engagement compared to traditional channels such as e-mails, leaflets, SMS, etc.
OPERATIONAL
COSTS
Easy navigation to self-care portals, link to FAQ or to right service channels helps to decrease the demand of your call centre and capacities needed to serve basic customer requests, plus reduce stress on clients side when it comes to making a claim. At a fraction of the regular costs.
MARKET
DIFFERENTIATOR
Mobile wallet industry is predicted to grow to $240B by 2024. Wallet technology belongs to the most demanded trends and is very well adopted by end users. Join the market leaders in digital transformation and raise it to the next level.
SALES
CHANNEL
Cards can trigger up-sale, cross-sale and generate repeatable revenue - AXA can easily promote additional products and services and share renewal offers with time limited special offering.
AXA internal insights prove that digital cards are ROI positive.
CUSTOMER
SATISFACTION
Comfort and convenience, product transparency, user friendly format, quickly accessible emergency contacts, navigation to the right mobile app, dynamic always up-to-date card, all of that helps to deliver better customer experience and increase your CSAT/NPS score.
SUSTAINABLE
PRODUCT
Each digital card can efficiently replace 5 grams of plastics used for manufacturing a physical credit card or paper needed for printing informational leaflets, assistance cards and product brochures. Go digital and reduce your carbon footprint.
AWARENESS OF
AXA SERVICES
Digital cards can serve as a gateway hub to access AXA services such as AskPleez, DoctorPleez, e-Rescue, Saxana, and more. With deeplink technology, you can identify clients coming from the card and make the service process even more smooth and user friendly.
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Only 0,2 MB file size
10x smaller than a regular smartphone photo, digital cards are easy to download anywhere within seconds.
Digital cards are complementary to dedicated mobile apps solutions
As digital card is very easy to add to the mobile wallet it has a higher download rate (adoption) than a dedicated mobile app. Directly from the digital pass you can launch the app (or install it).
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Updating the content of a digital pass is very easy and also the deployment time is in minutes/hours and it is much faster than any minor change in the mobile app.
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YOUR PASS demo tool
For better sales support YOUR PASS is providing easy demo tool showing the typical customer journey and digital card lifecycle. For creating a customized scenario, please contact a YOUR PASS representative.
Visit demotool.yourpass.eu, enter your Scenario ID (e.g. 2102152) and continue by clicking START.
Pass distribution contains a demo QR code, scan it to download your demo card.
Statistics shows number and type of devices to where the demo card has been successfully downloaded. By clicking the buttons APPLY, you are proceeding to the next step of the scenario.
By clicking RESET, you are resetting the progress and returning to the beginning of the scenario. This will not remove downloaded cards from mobile wallets, demo cards stay in users’ wallets until manually removed. Please note that the QR code and Session history are valid per session and are saved in the browser cookies.